Since its genesis in 2001, the brand has expanded to live music, merchandise, and brand partnerships. 1 kids’ album artists from 2011 to 2017 and have had 22 Top 10 albums on the Billboard Top 200 chart - more than Madonna or Elton John. As of this year, it has released more than 38 albums. Yet somehow Kidz Bop has proven to be an enduring brand. Now it’s something I forget exists unless I unfortunately stumble on it during one of the few times a year I have access to cable. As a kid, an ensemble of nasal voices singing castrated covers of the most overplayed songs on the radio was always upsetting to me (even in the condensed form of a one-minute commercial between Spongebob episodes). Kidz Bop’s mission is to make “ kid-friendly versions of today’s biggest pop music hits,” which translates to compilation albums of kids covering popular songs stripped of obscenities and suggestive language.
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